Tuesday October 17, 2017

“White Bull” beer to close in February as dollars shortage hard hits SABMiller brewery

Bith Jonathan

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JUBA – South Sudan’s only locally made beer, The White Bull will cease to exist in the middle of February as SABMiller, the joint brewer of the beer (the other being South Sudan Beverages, SSB) is closing its South Sudan production due to shortage of hard currencies, especially the dollars for use to buy imports.
Named after a long horned exotic white Nilotic cattle, The White Bull beer has locally made a name for itself since its first production in 2011.
Due to shortages of hard currency which puts limitation on raw materials of imports, SABMiller and SSB decided to shut down the brewery altogether in the middle of February. SABMiller decided that the plant after shut down will be used as a distribution centre for beverages imports from East Africa.
“Our principal worries are the people we work with at the moment, where they will go after the closure. We have 237 employees down from 400 we previously employed. All these jobs will be loss as the company is not making any profit any more” – A company statement reads.
SABMiller further cited lack of interest by investors to come to the country as another difficulty of low sales of the beer.The company also said that there are small quantities of the White Bull beer in the stock now but these are the last of the beer.
A local South Sudanese enjoying a white bull beer

A local South Sudanese enjoying a white bull beer

South Sudan’s pound recently loss ground against the US dollars, the preferred import currency. The situation has since been made worst when the Finance Ministry announced last year to float the currency, which forced huge shortages of foreign currency in the country.
THE UPPER NILE TIMES
Bith Jonathan
Bith Jonathan is an award-winning journalist and columnist. He holds a bachelor's degree in mass media and journalism from the prestigious kenyan school of mass media.
Filed in

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